Nissan’s return to Fieldays required a strong presence that captured the heart of their brand “Innovation that Excites” and showcased their fleet of strong, dependable and innovative vehicles to the Fieldays crowds. A key objective was to feature the new generation Nissan Navara while also allowing for space to display Nissan's range of performance and smart vehicles. Additionally, it was necessary that the site design stood out at the event and was inviting, engaging and a comfortable space for Nissan customers and sales representatives to conduct business.
Two Spacecubes and 242m of truss were used to create an impactful street front, not only did this clearly showcase the Navara Warrior and Nissan brand from afar but provided the perfect platform for artist Mr G to entertain the crowd by custom spray painting his own Navara. Walking through the site, there was plenty of space to easily and comfortably view the vehicles and liaise with the Nissan customer representatives. The sleek marquee systems also provided a perfect platform for showing off the newest Nissan Leaf and Nissan GTR, as well as engaging visitors with an interactive PlayStation driving experience and offering a relaxed seating and hospitality zone.
The unique combination of truss, marquee systems, and spacecube, along with the additional internal and external features, meant that the Nissan site felt exciting and inviting without being overwhelming. Within the site there was a lot for visitors to check out, while the layout also allowed for the right space and flow to conduct business and engage with customers. We were proud of the outcome and thrilled to have very happy clients, who loved the finished site and were pleased to have met their targets for the event.
"THANKS HEAPS TO EVERYONE IN THE EVENT BASE TEAM WHO HELPED PULL THIS GREAT EVENT OFF! WE APPRECIATE IT ALL SO VERY MUCH"
Sydney Thant-Cyn, Marketing & Communications Manager, Nissan New Zealand