Volkswagen Fieldays Site


European Motors Limited

Equipment & Services:
  • Truss structure
  • Custom decking, staging & flooring
  • Branding & bespoke signage
  • Lighting design
  • Custom furniture – tables, chairs, shelving, coffee bar
  • Lockable sales office
  • Design & build

The Project

The Event and Marketing team at Volkswagen contacted us to design and build their event site at the 2017 Mystery Creek Fieldays. They were looking for an event site that was eye-catching, practical and inviting which maximised their brand presence and showcased their vehicle range within the available space and budget. It was important that the space created was an environment that people were able to move around in comfortably to view the vehicles, was engaging and interactive, and also conducive to being a sales office.

To create an impactful and  eye-catching space, our designers, timber specialists, and events team came up with a truss and stretch roof structure with a spacious open plan design. The space utilised audio-visual elements, bespoke branded wooden elements, custom VW picnic tables and bench seats, a coffee counter, specialised merchandise area and private back of house zones. The design theme had an inviting Scandinavian feel, brought together by carefully crafted pine elements, as well as ceiling to floor signage with forest imagery and living back walls. Hot coffee was available to attendees, with spacious seating areas creating a relaxed and comfortable interactive space for people to view the Volkswagen vehicle range and talk to the sales team.  

The finished look of the Volkswagen site was a distinctive, inviting, and polished environment, with the flawless finishing of the space transforming it from an ordinary marquee to site to a world-class experience. The Volkswagen team were happy to report back to Event Base the success of the event with high visitor numbers to their site and a sales result exceeding their objectives.

“We really really enjoyed working with the team, it was so refreshing to have your energy and passion for VW at Fieldays.” 

Samantha Headifen, Marketing, Volkswagen

Flexible hire & bespoke options

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