BMW 4 Series Coupé Pop-up Activation

The Project

We were brought in by the creative team at Pead, for their client BMW NZ to deliver infrastructure for an Auckland activation launching the all-new BMW 4 Series Coupé. Delivered in collaboration with Lux Productions.

Inspired by the naughty corners of Amsterdam's famous underbelly, two of our modular cubes were turned into a 'peep-show' style pop-up where passersby at Viaduct Harbour could view this showstopper of a car and watch video footage of it in action. 

Fit-out with a brick facade, and integrated lighting, flooring and neon signage, this activation certainly turned heads and drew in the passing public over launch weekend.

“Everything Eventbase did was amazing! They were seamless, helpful and generous with their time and guidance. I couldn’t speak more highly of the work the team has done and will be recommending Spacecubes for projects going forward!”

Sarah Munnik, Partner, Pead

“Eventbase went above and beyond for the BMW 4 Series launch. They exceeded our expectations by providing us with amazing service and were on hand the entire time to help with any issues or questions.”

Cara Coutts, Marketing Communications Manager, BMW Group New Zealand