New Balance Grey Day Activation


Mango Communications NZ

Equipment & Services: 

  • 3 x Spacecube units
  • Custom wall panels
  • Design & build

The Project

To celebrate New Balance Grey Day in May this year, the talented creative team at Mango Communications created a pop-up all-grey shop that ran for three days at the busy Te Komititanga Square in downtown Auckland.

The shop featured two of our Spacecube modular units joined together, with custom-branded back walls, creating an open and inviting space for visitors to explore.  A third cube was utilised nearby to store additional products. The minimalist all-grey shop theme reflects the essence of Grey Day while allowing the focus to remain on New Balance's iconic footwear.

Flexible hire & bespoke options

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