New Balance Grey Day Activation

To celebrate New Balance Grey Day in May this year, the talented creative team at Mango Communications brought to life this pop-up all-grey shop running for three days at the busy Te Komititanga Square in downtown Auckland.

The shop featured two of our Spacecube modular units joined together, with custom-branded back walls, creating an open and inviting space for visitors to explore.  A third cube was utilised nearby to store additional product. The minimalist all-grey shop heme reflecting the essence of Grey Day while allowing the focus to remain on New Balance's iconic footwear.