Client:
Colenso BBDO
Brand:
Mercedes-Benz
Equipment & Services:
- Custom branded truss structure
- Branded Spacecubes
- Flooring, signage, Creative Structures furniture set, lighting & bespoke elements
- Design & build
Colenso BBDO
Mercedes-Benz
Colenso BBDO approached Event Base seeking a supplier to work with them on creating a Fieldays environment that fulfilled Mercedes-Benz objectives for creating a site that fits within the Fieldays environment and culture of the event, as well as including private spaces for sales and client services. It was imortant the site was also designed to highlight their light commercial range displaying the new X-Class pickup along with the range of Vito, Sprinter, and Marco Polo Activity camper van.
The large Mercedes-Benz site offered plenty of opportunity for Event Base to create a standout event site complete with a truss structure as a main area with a comfortable food and beverage service area, creative structures furniture sets, leaners and tables and highly visible branding with signage and branding. Two Spacecubes on the site were a fantastic platform to create visibility for the X-Class pickup with the vehicle secured on top of the Spacecube units 2m in the air, and with the inside of each unit acting as a client service and sales office.
The team were thrilled to have the Mercedes-Benz site named as the “Best Motor Vehicle Site at Fieldays Mystery Creek 2019”. The site was a popular space for the public and abuzz with energy as the Fieldays event saw more than 130,000 visitors come through the gates over the four days. The Mercedes-Benz cafe in a converted Sprinter vehicle was a busy space for people escaping the cooler winter weather and enjoying complimentary hot coffees and pies while admiring the full vehicle range at the site.