Campbell and Co.
Jaguar
To create an interactive immersive experience showcasing the latest Jaguar vehicles. Customers were given the opportunity to drive the award-winning F-PACE and blisteringly-quick F-TYPE around custom built tracks at various locations throughout New Zealand. Relaxed hospitality spaces were also created from which to host guests.
Spacecubes were the best solution for the main guest-hub, food and beverage service and merchandise areas, as the sites are in public locations in all centres which meant the set-up needed to be fully lockable and weather-tight. Spacecube also offered a great amount of branding potential, and were a simple option for transporting on a nationwide tour and installing within tight timeframes. Outdoor guest viewing areas comprised of Jaguar branded Creative Structure marquee systems, with matching black bar leaners and stools that could be stored inside the cubes when touring.
Event attendees loved the entire concept of this fully immersive activation and feedback was extremely positive. The Art of Performance Tour was tagged, shared and extensively viewed on multiple social-media sites and has featured in NZ Auto Guide, Stuff news, and NZ Herald.
"Thank you so much for all of your help with this project. The Event base team have been amazing to work with, special shout out to Jase who was an incredible help onsite. Thanks again, and look forward to the next one!"
Kristen Tingey, Cambell and Co.
