Event Base were brought in to create an interactive immersive experience showcasing the latest Jaguar vehicles. Customers were given the opportunity to drive the award-winning F-PACE and blisteringly-quick F-TYPE around custom built tracks at various locations throughout New Zealand. Relaxed hospitality spaces were also created from which to host guests.
Spacecube modular building system was the best solution for the main guest-hub, food and beverage service and merchandise areas, as the sites were in public locations which meant the set-up needed to be fully lockable and weather-tight. Spacecube also offered the best branding potential, and were a simple option for transporting nationwide and installing within tight timeframes. Outdoor guest viewing areas comprised of Jaguar branded Creative Structure marquee systems, with matching black bar leaners and stools that could be stored inside the cubes when touring.
The immersive activation was a hit with overwhelmingly positive feedback from attendees, and the Art of Performance Tour being shared and viewed extensively on social media sites and featured in NZ Auto Guide, Stuff News and the New Zealand Herald.
"Thank you so much for all of your help with this project. The Event base team have been amazing to work with, special shout out to Jase who was an incredible help onsite. Thanks again, and look forward to the next one!"
Kristen Tingey, Cambell and Co.