To build a covered premium VIP hospitality zone for GH Mumm to host their glamorous guest list seeking a luxurious race day experience. The area was designed to offer unobstructed views of the racing action and to be a hospitality space for guests to mingle, enjoy a gourmet luncheon and champagne.
Additional to the GH Mumm VIP area was the build of a main bar area sponsored by Corona to allow for a higher volume bar solution for race attendees in the public area.
Creative Structures marquee systems were the perfect solution for creating this environment with a cohesive and striking layout that was open, inviting, and featured highly visible GH Mumm branding. The marquees customisable and joinable design technology allowed them to be configured in a ‘village formation’ that allowed for premium race viewing and created space for a large guest list to dine without ever feeling crowded. The rounded white dome shapes also ensured a polished backdrop for stunning photography at the event.
For the Corona main public bar area, a 15m x 15m Truss structure was a great fit for the space, allowing for expansive crowd cover, a sturdy base for hanging lighting and branded back wall, and space to install a wide length custom built bar solution.
The event was a huge success with race attendees loving the glamorous experience on offer in the GH Mumm marquee environment and the more casual bar environment in the Corona public bar area. A-muse agency, Pernod Ricard and the Cambridge Raceway were all impressed with the finished marquee environment and delighted with the success of the Harness Jewels race day.
"It went so well - people loved the spaces - one person said the Mumm marquee was 'the most impressive experience on an Australasian race track'”
James Wotton, Project Manager
"You guys are awesome and we are excited to collaborate and get creative on the next!”
Sam Walton, Project Manager