The Project

Event base were brought in to build this amazing interactive and brilliantly lit up Spacecube structure for the launch of Samsung's Note9. Described as 9 seconds of power, the purpose was to give people a taste of the concentrated processing power of the Note9. The glowing pulsating holographic cube was a live example for Samsung fans to experience the power, motion graphics, and pumping sound themselves.

Our production team assembled 90% of the Samsung build in our Warehouse before transporting and installing the structures overnight to decrease time on site and minimise disruptions to the public in the busy CBD Takutai Square. On site, two Spacecubes were joined together and fitted internally with doorways and blackout projection spaces and externally with the holographic Miami Hexist film. Once the immersive cubes were in place, the third interaction cube was positioned as a display suite for the Samsung range of mobile phone. And with that the activation was live!